So, this article happened.
Don't worry about reading the entire article. You very likely don't care about Taco Bell's launch of the Doritos Loco taco, and the success it's brought the food chain.
Just ponder this quote, and then let me know your thoughts below.
"The snack has been scientifically engineered to 'target taste buds' and make the consumer not only enjoy the eating experience but crave more after they're done."
By the way, nutrition info on the Doritos Loco taco, if you're curious about this "snack".